![]() When using Pinterest, 85% of people are planning new projects. What about the content they prefer? Pinterest users watch close to one billion videos on the platform daily. With that in mind, you can leverage your existing Instagram audience to grow your Pinterest following.Ĭonsider how people are accessing Pinterest as well. ![]() For example, 86.2% of Pinterest users also use Instagram. Think about your Pinterest audience’s behaviors outside of the platform, too. Women ages 25 to 34 account for about 29.1% of Pinterest’s ad audience. The platform now hosts over 431 million monthly active users. Pinterest is now the 14th largest social network in the world. Otherwise, the content you create and share won’t appeal to their interests. Know Your CustomersĪs with any marketing strategy, the key to success when building a Pinterest audience is to first know your audience. Not sure how to start building a Pinterest audience as part of your social media marketing strategy? Read on for the top tips you need for success! 1. Instead, you need to consider which platforms your customers are already using.įor example, you might realize your audience relies on one platform many businesses neglect to add to their list: Pinterest. It’s not enough to pick a platform at random, though. Over 90% of all marketers say the top benefit of social media marketing is gaining more exposure for their business. ![]() Today, over 45% of the world’s population is active on social media. In fact, the average American has over seven social media accounts. Instagram, TikTok, Twitter, Snapchat, Facebook, Medium, Tumblr… There’s no end to the number of social media platforms your customers are using today.
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